Marketing Services - NMU Marketing and Communications

Advertising Assistance

Advertising Assistance for NMU Departments

A variety of groups across campus are responsible for the various advertising-related duties:

• University Marketing and Communications - develops and executes recruitment-oriented advertising to advance the mission of the university.
• Public Broadcasting - develops and executes program and public service announcements related to WNMU-TV 13, Radio 90 and university designated cable channels.
• Human Resources - responsible for the development and placement of staff employment advertisements.
• Academic Affairs - responsible for the development and placement of all faculty vacancy announcements.
• Athletics – responsible for advertising as it pertains to Wildcat athletics teams and event venues.

All other requests to advertise university programs and services must be approved by the sponsoring department and UMC. Funding for development and placement of advertising is the responsibility of the sponsoring department.

Advertising Guidelines

The following guidelines are applicable to any advertisement that is either sponsored by or has an implied sponsorship of Northern Michigan University.

• Advertising sponsored by the university shall be for the purpose of reaching appropriate constituencies to disseminate information about educational opportunities, cultural events, recreational services, athletic events, public broadcast programming and employment opportunities.
• Use of an official university mark is required. Marks must be used in accordance with the university's graphic standards manual. An official from UMC must approve any alterations or exceptions.
• Any advertising construed as objectionable is strictly prohibited. Types of objectionable elements or content include, but are not limited to:
  • Discrimination (either overt or by omission) on the basis of race, color, national origin, gender, disability, or age;
  • Profanity, obscenity, lewdness or any suggestions thereof; and
  • Alcoholic beverages and tobacco products in name, likeness, or implication.
• The university reserves the right to be the sole judge of appropriate advertising.
• Sponsors of advertising programs should allow adequate lead times to develop creative concepts and produce quality-advertising materials, as well as plan and place media.