Always North
NMU partnered with Ologie, a nationally renowned branding agency, to refine its messaging and create a cohesive brand platform for the entire community, including prospective students, alumni, current Wildcats, Marquette residents, and Upper Peninsula citizens.
Northern Today
Northern Today is the official news source of Northern Michigan University.
Stay Connected
University Marketing and Communications oversees NMU's official social media accounts and advises departmental accounts across all platforms. From Instagram to LinkedIn, TikTok to Tumblr, you can stay up-to-date with all things NMU by following us on your favorite social networking sites.
AI Acceptable Use Guidelines
Artificial Intelligence (AI) offers powerful opportunities to enhance learning, streamline workflows, and spark creativity—but it also comes with responsibilities. To ensure AI tools are used ethically, effectively, and in ways that align with our community values, we’ve developed AI Acceptable Use Guidelines. These guidelines provide clear expectations for how AI should (and should not) be used, helping us balance innovation with integrity, fairness, and respect for one another.
Services
The University Marketing and Communications Office is responsible for maintaining, enforcing, evolving, and communicating Northern’s brand across a variety of media. From print ads for various campus happenings to custom splash pages for specific departments, UMC exists to serve and support the entire university.
Explore our services at the link below.
Request Assistance
Have a project you need help with? To request assistance, complete the form below, keeping in mind:
- Forms must be submitted at least two weeks before the date they are needed.
- In the event of large projects, more lead-time may be required.
- Priority for UMC projects is given to individuals or groups requesting assistance for things that directly relate to recruiting students.
- All printing, mailing and advertising costs must be paid by the requesting department.
- If you require printing services only, please utilize the Printing Services request form at the following link: https://nmu.edu/mc/print-request
Brand Kit
Find logos, colors, fonts, images, and more in our Always North brand kit.
2025-2026 Recruitment Marketing: Greetings from Northern Michigan Univeristy
Consider this your first postcard from campus. Our vintage-inspired series highlights the beauty of Marquette and the spirit of life at NMU. Just like these postcards, your Northern experience will be something worth keeping and sharing.
Always North
"Always North" embodies what makes Northern Michigan University distinct and enduring. It’s not just part of our name, it’s ingrained in our identity, our community, and the stories we tell. North never wavers. This message guides every touchpoint—prospective students, current Wildcats, alumni, and our community—all of whom share in what it means to carry NMU forward.
Our partnership with Ologie, a nationally recognized branding agency, along with teams across Alumni/Foundation, Admissions, Institutional Effectiveness, and University Marketing and Communications, ensured that this new messaging genuinely reflects our spirit. Through surveys, interviews, and on-campus workshops, we’ve shaped a unified and authentic voice that resonates across all of Northern. Northern Michigan University
At its core, “Always North” isn’t about how we articulate ourselves; it’s about what we want people to remember. It anchors our brand essence, articulates our positioning, and gives us a clear framework for messaging. This allows NMU to share its story with consistency, authenticity, and impact at every touchpoint.
