Guidelines for a Successful Snapchat Takeover

Goal: To highlight what it’s like to be a Wildcat through first-hand experience.


Step 1:

  • Introduce yourself fully, either through 2-4 videos or text on images. Include; name, hometown, major, why you’re taking over Snapchat. If you’re an NMU alum, include; graduation year and job title(s).

Step 2:

  • Post no more than 6 photos or videos highlighting your day(s). Make sure it is a cohesive story, with an introduction, middle and an end.

Step 3:

  • Promote your Snapchat takeover on your own social media platforms by mentioning @northernmichu (Snapchat).
  • Save all stories to the camera roll - this will ensure we are able to repurpose your content.

Step 4:

  • You will be able to log-on to Snapchat the morning of your takeover, but will be kicked out the morning after your last takeover day. This is because University Marketing & Communications will take analytics from your takeover.

Takeover Do's and Don'ts

By checking all the boxes below, you are agreeing that you understand the do's and don'ts to follow throughout the duration of your takeover.


If you shouldn’t be doing it, DON’T POST IT ON THE NMU SNAPCHAT ACCOUNT!

If you have any questions, don’t hesitate to call or text me (Carley Herro) at 906-361-2105.

By signing this form, you are agreeing that you will adhere to the guidelines listed above for the duration of your takeover.

All photos posted to the account will be considered university property and will be used as promotion for the office and university through marketing materials, admissions materials, university social media accounts, etc.

Sign above