NMU's visual rebrand was the featured case study in an April 27 blog post by Libris, a cloud-based media manager for photos and videos. NMU photographer Josh LeClair uses Libris to host Northern's centralized visual media library.

"If you take a look at Northern Michigan University's website, Facebook, Twitter or Instagram, one thing is clear: this school is focusing on visual storytelling," wrote Kristin Twiford of Libris. "The university regularly shares compelling photos and videos across social platforms, and its website is packed with visual content. Just glancing at the homepage lets you see what it’s like to take classes, learn job skills and explore Marquette’s incredible landscape as a student at NMU." 

The post also explored how Northern unveiled its new academic and athletic logos. To see the blog, click here.