About University Marketing and Communications
The University Marketing and Communications Office is responsible for maintaining, enforcing, evolving and communicating Northern’s brand across a variety of media. From print ads for various campus happenings to custom splash pages for specific departments, UMC exists to serve and support the entire university.
In addition to the internal support for on-campus departments, UMC also serves as the primary point of contact for outside media and the community.
The UMC team is ready to assist on-campus departments with all of their marketing and communication needs. Explore the links below to learn more about our services and expertise.
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Always North
NMU partnered with Ologie, a nationally renowned branding agency, to refine its messaging and create a cohesive brand platform for the entire community, including prospective students, alumni, current Wildcats, Marquette residents, and Upper Peninsula citizens.
This webpage outlines the outcomes of this collaborative process and serves as a guide for effectively implementing the new brand strategy and messaging platform.
News & Media Relations
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2024-2025 Recruitment Marketing: Always North
Always North is our ethos. It’s how we tell the world who we are and why Northern Michigan University
is here. Our unique location allows us to push beyond what’s expected and work in pursuit of greater opportunities — whether it’s student success, sustainable solutions, unprecedented research or well-being initiatives that brighten our futures.
Always North is how we serve our people, this place and the planet, like only Wildcats can. We ensure that higher education is within reach — so that the UP, Michigan, and beyond always look North.