Business Analytics and Information Systems
Businesses across every industry rely on data and need professionals who can turn information into insight and action. This program prepares students to analyze data and work with information systems to support smarter business decisions. If you enjoy analytical thinking, solving real-world business problems with data, and exploring big data and emerging AI technologies, this program may be the right fit for you.
Academic Programs
The College of Business offers a Business Analytics and Information Systems major and minor designed to prepare students for careers in the growing field of data and business analytics.
- Bachelor’s Degree
- Minor
- MBA – Business Analytics Concentration
Where Business Analytics and Information Systems Can Take You
Data and analytics skills open the door to high-demand careers across nearly every industry. Business analytics is one of the fastest-growing fields today, with strong demand for professionals who can turn data into meaningful insights and better decisions.
Graduates of the program pursue roles such as business analyst, data analyst, business intelligence analyst, marketing analyst, operations analyst, financial analyst, management analyst, supply chain analyst, sports analyst, and many other data-driven roles.
From helping professional sports teams evaluate player performance to helping companies predict customer demand and improve operations, analytics professionals use data to solve real problems and drive smarter business decisions. You don’t need to be a programmer to succeed in business analytics. Analytical thinking and curiosity about data are what matter most.
Program Major
The major combines business knowledge with modern AI-based analytics tools to show how data supports decision making. Students learn how organizations collect, manage, analyze, and visualize data to solve real-world business problems, from marketing performance and financial forecasting to supply chain optimization. Through applied coursework and projects, students develop the skills to turn data into actionable insights.
Program Minor
The minor introduces the fundamentals of data analysis and information systems. It allows students from other majors to develop valuable analytics skills that strengthen careers in marketing, finance, accounting, management, economics, and many other fields.
The Next Step Starts Here:
Every business relies on data and needs professionals who can turn it into meaningful insights. The Business Analytics and Information Systems program at Northern Michigan University prepares students to launch careers in one of the fastest-growing areas of business today.