Academic Programs

The NMU College of Business has two different options for students looking to explore an education in marketing: 

  • Bachelor's Degree
  • Minor

Where A Marketing Degree Can Take You

Graduates in Marketing have a wide range of career options. Among the choices are the following possibilities: e-commerce, marketing manager, product or brand manager, retail store buyer, research analyst, sales representative and advertising account executive.

NMU Wildcat Statue

"One thing about the marketing program at NMU that I really like is the variety of classes. Being a marketing student here is great because with it, you can take a variety of electives to position yourself with a unique skill set that will put you in your dream career field."

Kyler Phillips

Marketing Major

Program Major

This major provides a theoretical base as well as working applications of marketing. Growing domestic and global populations, increasing demands for a wide range of products and services in modern society, and technology and media advancements stress the need for marketing professionals who understand the operations and problems associated with getting goods and services from the producer to the user. 

» View Bulletin Information

Program Minor

A minor in marketing provides business and non-business students with an introduction to the theories, concepts, and issues, both domestic and global, which are relevant to those in a wide range of careers. Through this minor, students have the option of choosing electives that best meet their personal interests. Entering the workforce with a minor in marketing prepares students with an understanding of the market economy, whether to focus on the final consumer or the industrial buyer.

» View Bulletin Information


Student giving a pitch to a group of listeners

The Next Step Starts Here:

Marketing is a great career path for those who enjoy communicating with others, being creative, and thinking analytically. In NMU's curriculum, students will gain valuable hands-on experience in their career field while learning from a team of highly respected faculty.

Discover if NMU could be the right fit for you: